"Every other breathwork experience, it's laborious, it takes effort, this doesn't and that's why I love it"

I love to see products and companies that create stickiness. And I've tried breathwork, a lot of breathwork, and it didn't really stick to me because I needed to stick to it. 
Instead, with Niraj's Soma Breathwork, it sticks to you. It's not something that you have to do, it's something that you want to do. And that's the big difference. It is addictive. 
And if you are the type of person that that really needs to find something that is addictive that you want to do, that is good for you - Soma is it. Every other breathwork experience, it's laborious, it takes effort, this doesn't and that's why I love Soma, because it's not something that I have to stick to. It's something that sticks to me. I want to do it every day.