We started down a journey to reinvent our most successful annual event – the CMO event – quickly transformed that event by unleashing the power of the attendees to support each other. This transformed into a true CMO community and cascaded into not only all of our events but the reconfig...
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The way that we've established ourselves as a community, in a very short space of time, even though I might not have interacted with every single member individually, I would have no problem connecting back with any one member of the group; gathering information from them or helping them. Ju...
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One of the things that I think was the most brilliant part of the process is that, when you take a group of individuals, particularly C-level executives that have been really successful in their career. When they come together as a team, it is not necessarily additive, you always want it to ...
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