Focusing all of your business's resources on a few key products or a select group of customers could help you stand apart from the competition. That's an approach Vishen Lakhiani, CEO of personal development education company Mindvalley, took.
Several years ago, Lakhiani compared his company to competitors. He realised rivals offer hundreds if not thousands of courses. So Lakhiani and his team culled Mindvalley's courses to approximately 40 and concentrated on promoting those.
"We're not looking to create a library of 10,000 programs. We're looking to create the singular best program in every genre," he says.
Several years ago, Lakhiani compared his company to competitors. He realised rivals offer hundreds if not thousands of courses. So Lakhiani and his team culled Mindvalley's courses to approximately 40 and concentrated on promoting those.
"We're not looking to create a library of 10,000 programs. We're looking to create the singular best program in every genre," he says.
"So when you come to us, you know that every minute you spend, you're getting the best training in the best way from the top minds in the industry," he explains.
