We started down a journey to reinvent our most successful annual event – the CMO event – quickly transformed that event by unleashing the power of the attendees to support each other. This transformed into a true CMO community and cascaded into not only all of our events but the reconfiguration and launch of 10 executive communities…It fundamentally transformed the way our partners participate in a richer way.
Related Stories
Keith Ferrazzi
"Ferrazzi created and helped us implement custom-built practical tools to drive performance"
When we began our journey, we had a group of HR leaders. Through the Ferrazzi Greenlight experience we morphed into a collaborative, intellectually curious, and relationship-minded team. The four-session program they custom built for our organization was extraordinary. The HRC (Top 40 HR pro...
Read more
Keith Ferrazzi
"Now that I've been through the course, I view each person I meet [for the first time] as an opportunity"
Before going through [Keith's program], when I met people, I used to not think anything more about meeting them other than just meeting someone who I haven't met before… Now that I've been through the course, I view each person I meet [for the first time] as an opportunity. They're oppor...
Read more
Keith Ferrazzi
"Keith Ferrazzi is an engaging speaker"
[Keith Ferrazzi is an] engaging speaker. Thought-provoking comments. Personal stories were effective to highlight and reinforce key takeaways of the impact of the need for a sense of belonging and being part of a "tribe" to be highly engaged.
Read more