Rich Litvin runs a leadership consultancy for world leaders, based in Los Angeles and London. The methodology is deep coaching. Bespoke. Not time-based. Ultra-successful people – people you would assume don’t need a coach – are the ones who call Rich. His clients include Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives and serial entrepreneurs. He is an expert at taking high-achievers to the greatest levels of success. A lifelong student of human behavior, he has extensively researched the question of how tiny changes can account for radical differences in performance. A thought leader in the coaching world, Rich is the founder of 4PC – The Four Percent Club – a private club for the top 4% of the world’s most extraordinary consultants and coaches. A scientist by training, he has a background in Behavioral Physiology and Psychology. He trained to teach at the University of Oxford and he has a master’s degree in Educational Effectiveness. Rich has lived and worked in eight countries and on four continents. His wife, Monique, is an award-winning singer/songwriter. They are the proud parents of two little boys. And he still gets nervous walking into a party.