I already had a social media presence, but it was time-consuming and not giving the results I wanted.
The biggest result for me wasn’t just on social media: it was realizing I needed a platform to capture follower information and continue marketing to them. I focused on creating landing pages with downloadable content, and my contact database has grown by 200%, with revenue up 71%.
My customer retention rate jumped from 49.4% to 59%, and my Instagram reach is up 90% year to date, with 81% of viewers being non-followers.
I've had over 20,000 website visitors from social media, and now I see it as part of the larger marketing funnel. The course was more than I would normally invest, but I’ve saved way more and seen hundreds of times that in return.