Overall Results
• I was able to more than double my subscriber growth to my Newsletter
• Email open rate nearly 50%
Results for the eBook lead magnet
• 231 downloads, close to 50% conversion rate
• The project has been such a hit that I sent an email to the people who downloaded it and told them that I'm thinking about creating a paid Identity Shifting course and asked them to share their feedback. The response has been so immense that I am conducting survey/interview calls with members of the audience and using that to inform the course curriculum. Now, I am in the process of building the course which I hope to have completed before the end of the year which will give my business an additional income stream.
Results for the email course
• 68 students went through the course, 25% conversion rate