I am a French painter and I am in the process of developing and scaling my business.
Before completing this quest, I had already worked on my brand, but I felt that things were still, unclear, ill-defined and not impactful enough. As a result, I was having difficulty working on my communication, my offer and finding something to talk about on social networks and on my blog.
Thanks to this quest, I managed to really FEEL my brand. To understand what it really was and what it could bring to others on an emotional level, i.e. the transformation it could offer them. I am now really clear on my promise, which is much more powerful than the one I wrote before. Now I know what direction to take and I just need to follow the axes I have highlighted through this quest to continue to develop my brand in an impactful way. It's like having a compass.
I also feel more inspired. I know how to communicate about my brand, what to say and how to say it on social media, on my blog, but also in real life. I also feel more confident, because I now have a framework that allows me to know exactly where to put my energy for maximum impact and this is reassuring and takes the pressure off. Finally, I feel more focused and efficient, because as I know exactly where I am going, I am less scattered in actions but also in thoughts.
Beyond the content of the quest, which is extremely powerful, what struck me most in this quest were the tips and warnings given, in small ways, by Jeffrey Perlman. For example, hearing him explain that when building your brand, you have to be patient and trust yourself because others may not see what you are trying to build as well as you do and therefore may not understand. This teaching spoke to me a lot because I have always tended to have a lot of ideas for concepts and I never understood why it would sometimes fall flat. I know now that you just have to be patient (not my best quality) and above all, persevere so that others adhere to what you create.
I recommend this quest because it really enlightened me. I've taken a lot of courses on marketing, branding, niche markets, positioning... And I've never understood so well how to create a brand that really resonates with its community, that resonates with them. Finally, I also think that this quest can work for "established" brands as well as small personal brands like mine. In short, go for it!
