From the first lesson, I was excited to discover that building my brand is primarily about getting clear about my mission.
My business brand is about the promise I'm making to my clients, and building my brand is about choosing words and emotions that express what my clients experience with me.
The lessons are simple to understand yet they challenged me to dig deeper into what I'm doing, why I'm doing it, and visualizing the change I want to make in the world. It was exactly the kind of journey that my soul loves to take.
I've ended this quest with an understanding of how brands are built and a notebook filled with words, images, and ideas that I can confidently apply to my business launch and ongoing operations.