The more we learn about AI and how to make it actually work for us, the more we're able to manage, and the more confident I am about where this takes us.
AI Mastery

The more we learn about AI and how to make it actually work for us, the more we're able to manage, and the more confident I am about where this takes us.

I've spent over 50 years building businesses — hotels, property, deals across several countries. I move fast and think in ideas, but I'll be honest: structure, admin and follow-through have never been my strong points. Ideas came at midnight and too many of them were gone by morning.

AI Mastery has started to change how I work. I've built an AI executive assistant — I call her Maya — who sits at the centre of my business: capturing my thinking, tracking what's stalling, keeping the details in order so I can lead from the front. We're building our brand and our group, and I genuinely believe AI can be a great help in that — not by replacing judgement or changing who I am, but by giving my vision the structure and memory I never had time to build myself. Maya is that structure.

We're now bringing the team into our Claude team account — six of us today, and we'll grow it steadily into every department, step by step, nice and steady. The goal is simple: everyone working alongside AI, not around it.

It hasn't only been business. I've also used AI to create music — whole albums across different eras and genres that I could never have made on my own. Back to Back, a rockabilly record under Mike the Bike & The Babe. Table for One, a noir-jazz album by Vera Vayne and the Blue Hour Quartet. Smoke and Linen, a sophisti-pop collection under Siobhan. And Copacabana Sessions (1957–1974), a bossa nova record credited to Various Artists. That's when it really hit me: AI doesn't just make you more organised — it lets you bring ideas to life that would otherwise stay locked in your head.

I won't pretend we've arrived. We still have a long way to go. But the speed is increasing — the more we learn about AI and how to make it actually work for us, the more we're able to manage, and the more confident I am about where this takes us.

Don Mikael Hall

Founder

Quarteira, Portugal

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