"I can explain my coaching services and answer any questions they may have about it without it sounding like a sales pitch."

Even though I have not yet officially begun my coaching career, I now feel more capable of doing this. I now understand how creating my first course will help my "people" get to know me and my work, and that by offering a free session of 1-on-1 coaching as part of my course offering I can explain my coaching services and answer any questions they may have about it without it sounding like a sales pitch.